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Wednesday, October 14, 2026
Media Culture Media

The Year's Top-Grossing Films Instructed Us to Consume the Wealthy Again. We Continue to Refuse to Listen.

An age-old idea runs through numerous 2025's popular films. It's an idea which extends far back to the time of the Little Tramp. Within the DCU reboot *Superman*, the evil force is a greedy, heartless billionaire using his enormous resources to tarnish Earth's superhero icon while orchestrating world events for his own profit. Within the dinosaur sequel *Rebirth*, the villain is a privileged biotech mogul investing tens of millions to trap the heroes into a dinosaur-packed danger zone for personal amusement. In Disney's *Zootopia 2*, the villains are a family of ultra-rich lynxes who pilfered a well-meaning mother's beneficial creation and pinned the blame on her for murder, purely for their financial benefit.

A Lineage of Film Elite Villainy

Within the dystopian thriller *The Running Man*, Josh Brolin plays a affluent bad guy controlling a TV network that profits hugely by exploiting and murdering people enduring abject destitution, while leveraging deepfakes and a powerful smear campaign to depict them as greedy, lazy, scary criminals. *Wicked: For Good* is less direct about economic inequality in such a blunt manner, but its evil characters live in clear extravagance while taking advantage of and mistreating Oz's disadvantaged inhabitants, forcing them out of jobs and into bondage. The Chinese animated hit *Ne Zha 2*, the year's top film, sets the scrappy residents of a impoverished farm town against arrogant elites who dwell in opulent gold-and-jade palaces floating overhead. Even, the zany humorous remake *The Naked Gun* revolves around a billionaire's plan to bring about worldwide catastrophe — for financial gain, naturally.

There is little inherently notable in a string of movies taking it as a given that the wealthy have disproportionate control, lack ethics or compassion, and a bottomless, entitled hunger for greater riches. "Rich people are villains and everyday folks are heroes" as a concept goes back to the dawn of cinema, with early comedies contrasting his perpetually impoverished Little Tramp character against fat cats, industrialists, and bumbling wealthy fools. From the Mickey Rooney/Judy Garland "Let’s put on a show" movies from that era to the 1980s dance movies that revised a similar story for the era of the exploitative, damaging entrepreneurial bad guy, the entire history of cinema is packed with "eat the rich" stories, which presume that affluence is incompatible with core morality, and exalt the defusing, downfall, and sometimes demise of elite figures.

The Outlet That Alters Little

Nevertheless, somehow, we never actually taking down the wealthy. On each occasion elected officials respond to a public shooting event by faulting graphic media, I feel exasperated, because if people really were that easily influenced — if frequent consumption to an idea via media was enough to cause it to infiltrate the public consciousness — surely American society wouldn’t still idolize billionaires. But the headlines demonstrates every single day that a frightening percentage of Americans instinctively link affluence to smartness and importance, even after a century of history's most popular movies promoting a contradictory message.

In fact, it seems like the never-ending cycle of eat-the-rich storylines in American cinema has created a safety outlet that hinders real-world action. Offered a regular dose of mostly happily-ever-after stories where the hero prevails, while the billionaires are defanged and humiliated, everyone can finish the film content about right prevailing. These films are like ethical parables, implying that the system works, and that determined protagonists will weed out any corrupt individuals among the mostly hard-working, virtuous, deserving wealthy who pulled themselves up on their own merit.

A More Pointed Edge in 2025

But while 2025's movies are not novel in that respect, they indeed follow some modern developments among class warfare stories: They’re getting angrier, more incisive, more specific, and seemingly more violent. It is no longer satisfactory in the current era to see rich people be taught a lesson in empathy, like in 1941's *Sullivan's Travels*, or lose their money to the people they oppressed, like in 1983's *Trading Places*. In 2025, avaricious, malicious wealthy people were slaughtered by fantastical monsters (*Death of a Unicorn*) and devoured by a giant mutant dinosaur (*Jurassic World: Rebirth*). They were destroyed on a distant sphere (*Mickey 17*) and gunned down point blank on national television (*The Running Man*). They were murdered with a wine opener (*Companion*) and beaten to death by an up-and-coming rival (*Him*).

"Very few of 2025’s super-wealthy villains get the packed into a police car conclusion, possibly since it’s become so apparent that the wealthy function with different standards, and are very likely to negotiate their release."

The "behind bars" resolution fails to deliver anymore. Conversely, these villains are prone to die at the end of their movies, often in particularly grotesque, ironic ways.

Notable Exclusions

A few stories differ, undoubtedly. Lex Luthor in *Superman* is merely disgraced, revealed, and dispatched to prison. Monstrous manipulator Julian Dillinger in *Tron: Ares* ends up exiled to the virtual grid, teasing that he is being saved for future installments. Korda in Wes Anderson's *The Phoenician Scheme* loses all his money and is transformed as a person. The Lynxley family members in *Zootopia 2* are revealed to be frauds and deceivers, but they don’t meet|avoid

By

Deborah Gilbert

A media analyst with over a decade of experience covering UK and European media industries, specializing in digital transformation and cultural impact.

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