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Wednesday, October 14, 2026
Media Culture Media

The Video Platform Grants Viewers Power to Limit Artificial Intelligence-Made Content in Their Feeds

Users will soon have a fresh option that enables them to lessen the amount of AI-created content appearing in their streams. This step comes as the company revealed that it currently hosts more than 1 thousand million AI-generated clips.

Testing and Rollout

The update is being tested over the following weeks before a full-scale rollout. This development aligns with a increase in AI-generated material, fueled by recent video-generation tools.

AI Content on Other Platforms

It has been noted that approximately 10% of the quickest rising video streams on a popular video site only show AI-generated videos. A large amount of this content is considered low-quality AI content, a phrase for substandard, mass-produced content that is frequently absurd or surreal.

Our research shows that numerous viewers like content made with AI tools, ranging from computer-generated images to science explainers, and we aim to give people the option to see more or less of that, depending on their own preferences,” said a platform representative.

Volume and Proportions

The platform shared that there are currently over a billion videos on its app tagged as made with AI. Overall, over 100 m media items are uploaded to the app every day, making clips made by AI a relatively small percentage of its complete catalog.

Customizing Your Feed

Users will be able to decrease or raise the amount of AI-generated videos they watch by accessing the “manage topic” setting in the application and selecting “AI-generated content”. Other topics that can already be controlled under the filter include politics, fashion, cosmetics, and choreography.

Content Labeling and Policies

Its rules mandate users to label lifelike artificially created content, and it prohibits dangerous deepfakes of celebrities or crisis events. Any realistic AI video that is unmarked can be removed under its community policies.

In addition, the app will now apply an artificially created label to content made using its own AI tools, or flagged by an cross-platform project for identifying AI-generated material. This measure is aimed to stop users from trying to bypass the labeling process.

AI Literacy Programs

The platform is also introducing a $2 million awareness program for specialists and groups to develop learning resources about using AI responsibly. This initiative will assist charitable organizations specializing in educating programming and robotics.

Moderation Strategy

TikTok has defended its moderation strategy, amid discussion over intentions to make redundant hundreds of content moderators in Britain. TikTok is expected to eliminate a significant number of roles in its trust and safety division in London, with trade unions and online safety experts expressing worry that humans are being replaced by automated systems.

A trust and safety lead stated that people-led review would still have a role, but automated tools can shield workers by eliminating the most graphic content prior to it is viewed by humans. TikTok reported a 76% decrease in shocking and graphic content handled by human moderators over the past year due to intervention by its automated systems.

“We think that it’s essential to combine people and machines to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s extremely critical to minimize viewing of dangerous material as swiftly, which is where a extensive automated help is proving valuable work at speed.”
By

Deborah Gilbert

A media analyst with over a decade of experience covering UK and European media industries, specializing in digital transformation and cultural impact.

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